There is never a shortage of headlines around the Mag7. Not only do they dominate the headlines, they dominate the major indices as well. So, it makes sense that there is particular attention paid to these names. But, of late, the Mag7 have not been as dominant as the name would suggest. There has been an incredible differentiation between the internal winners and losers within the group.
Part of the reason for the dispersion is that the companies do not have the same tailwinds. The two major winners over the past years are exposed to AI, but in ways that largely insulated themselves from the day to day shifts in sentiment around monetization of the technology. Nvidia is the undisputed leader in chips, and Google has a combination of GPU tailwinds and Gemini being a leader in usable AI. Others have struggled to keep up with the boom – either having to spend significant sums of money to build out data centers and keep up or finding themselves in the pathway of potential disruption.
That is not so different from the homebuilders. Though the backdrop is dramatically different (few tailwinds, many headwinds) the differentiation in returns is not. For those companies able to offer perks or mortgage buy downs, the backdrop has not been all that bad. For those relatively ill positioned to offer those (or not in areas with job growth and population growth), the returns and outlook have looked very very different.
But, now the backdrops are changing. There is a new incoming (at some point) FOMC Chair keen to lower interest rates while rebalancing the Federal Reserve’s balance sheet. And the President is looking to make affordability a campaign point for the midterms. That is going to be a challenge. Challenges are a good thing when it comes investments. As the administration continues to push for more affordable housing and better mortgage rates, this is a space to watch.
Not to mention, consumers are not exactly excited for housing. That tends to be a good signal for companies able to weather the storm and come out the other side with vigor. Same will likely be said of the Mag7. There are plenty of opportunities to differentiate away from the risks and towards the opportunity. Maybe the real opportunity is sitting with some of both cohorts.




